M & M Schlüsseldienst Berlin
Built for emergencies, where every second and every click counts.
01 · Challenge
A locksmith business where all revenue lives in Google Ads.
M & M Schlüsseldienst operates entirely on emergency calls. Every customer comes through Google search, meaning a weak digital presence means zero revenue. We analysed the entire emergency-intent search landscape in Berlin from scratch, then built and launched a system engineered specifically for this.
02 · What we built
A system engineered for emergency intent.
Geo-targeted Landing Pages
Dedicated pages for all 23 Berlin districts, each optimised for local search.
LocalBusiness Schema
Full Schema.org structured data for Google rich results and local pack.
Emergency Conversion Funnels
Page design and copy built around emergency intent, every element drives a call.
Google My Business
Business profile setup and optimisation for local search visibility.
Google Ads
Emergency-intent campaigns, geo-targeting, and call extensions.
03 · Results
Live across all 23 Berlin districts.
The system went live with a complete SEO and ads foundation. Optimised for the single metric that matters for emergency services: a phone call within seconds of a Google search.
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